About Us

We are an independent UK-based business, passionate about creating curious and unusual gifts. Our design-led ranges are perfect for retail outlets attracting well-read and thoughtful people. Many of our customers are independent bookshops and local or specialist libraries looking to expand their offering beyond books without losing their literary identity. We also sell to a growing number of museums, galleries and heritage sites providing unusual and inspiring products covering a wide and diverse range of academic subjects. Every product we create stems from our curiosity about information and literature. We began with literature but have expanded to science, engineering, music, architecture and more. Almost all of our products are designed in-house and many of them are hand-printed by our team in Reading. 

Our company is also home to The Literary Gift Company, Present Indicative and Humbuggery. We were founded in Reading in 2009 by Dani Hall. A former bookseller and bookshop manager, Dani was just completing an MA in Children's literature when she spotted a gap in the market for great quality book-related gifts. The Literary Gift Company retail website grew quickly and within a couple of years we began developing our own products and making them available for sale through independent bookshops. A second brand and retail website Present Indicative was launched in 2012 serving as a non-fiction sister site to The Literary Gift Company and before long we had expanded our wholesale offer to include a much wider range of subjects. More recently we created a third brand and retail website: Humbuggery, a tongue in cheek antidote to Christmas. In 2014 we made a strategic decision to make the wholesale side of the business our main focus and with that in mind we acquired the poster company Bookish Design. In 2019 we incorporated and took the opportunity to change the name of our over-arching company to Academically Gifted Ltd. In 2025 we rebranded our wholesale website to reflect this evolution of our business as a unique source of products inspired by a broad range of fascinating subjects.